CYCLE ENFIELED
BRINING INCLUSIVE CYCLING VALUES TO THE BOROUGH
WHAT’S THE STORY? Cycle Enfield is about creating a #BetterEnfield for everyone. It’s about transforming our high streets and town centres. It’s about improving our health. It’s about creating safe cycle routes for everyone.
My role was to bring powerful visual content to a project that had not yet been completed, showing the residents of Enfield how real fellow residents are benefiting from the cycle lane that is making its ways through the borough.
INCLUSIVE CAMPAIGN
This part of the story was initiated to spread the idea that the car is not the only way. Below are some responses to FAQs put to Cycle Enfield by local residents
Why have you chosen routes on main roads? We need to ensure our routes connect the places that people want to travel to on a daily basis (shops, train stations etc) and they should be accessible and feel safe at all times of day and night. Other quieter routes are also part of the overall Cycle Enfield network. Like any transport system, the network should be made up of quieter smaller routes, connecting to major routes that enable direct and convenient travel.
Is there enough people cycling to justify the spend? Enfield Council understands that there are currently very low levels of cycling in the Borough. In-fact we think this is one of the reasons why Enfield was successful in securing this external investment from TfL. However, we know from our survey of Enfield residents (we asked 3,516 people across the borough) that the number one thing that the council could do to increase cycling is to create safe cycling routes. With new cycling lanes, and a range of other measures in place (cycle training, bike maintenance) we plan to significantly increase the number of people who cycle some of their local journeys.
CASE STUDY: NORTH MIDDLESEX HOSPITAL
North Middlesex University Hospital provides a full range of adult, elderly and children’s services across medical and surgical disciplines. Specialist services include stroke, HIV/AIDS, cardiology (including heart failure care), haematology, diabetes, sleep studies, fertility and orthopaedics. Their sickle cell and thalassaemia department is nationally recognised as a leading centre for these diseases.
The hospital sees approximately 500 patients in A&E daily; 15 babies are born in their maternity unit; 450 inpatients are cared for on their wards, whilst 50 patients have major or minor surgery in one of their 10 operating theatres.
The hospital sees approximately 500 patients in A&E daily; 15 babies are born in their maternity unit; 450 inpatients are cared for on their wards, whilst 50 patients have major or minor surgery in one of their 10 operating theatres.
LOCAL RESIDENTS & BUSINESSES WITH A PASSION FOR CYCLING
People of Enfield are embracing active travel into their day to day lives.
WHY CYCLE ENFIELD?
HELPING WITH CLEAN AIR.
3,247 of Enfield’s pupils attend schools where nitrogen dioxide pollution is above the annual permitted levels
ACCESSIBLE TO EVERYONE.
Creating places accessible by public transport, walking, car and cycling
HELPING TO REDUCE OBESITY.
We have the third highest level of child obesity in London. Obesity costs the NHS in Enfield over £80 million a year
IMPROVING PUBLIC SPACES.
Smarter looking high streets, with more planting and new spaces to enjoy
It’s about a #BetterEnfield for everyone.